In 2000, the station became known on-air as "Fox Rochester" although it adopted a "Fox 31" logo in 2003.

A play button briefly replaced the Fox logo in one on-screen graphic before the branding was changed to WCCB News.

The MLB on Fox logo was moved to the far left.

Journal introduced a new logo known as the "big red 4", which is generally used along with the Fox logo, but excludes any Fox reference during local newscasts.

In that case, the Twitter hastag is directly above the Fox logo in the safe area.

The far right was the NFL on Fox logo.

Also, the NFL on Fox logo is on the far left instead of the far right.

In late September 2004, the station reinstituted the Classic rock format and brought back the "Fox" logo.

Some three months later on September 6, 2006, an entity named Fox televizija started broadcasting a test signal consisting only of the superimposed Fox logo.

For Fox's television arm, a truncated version of the Newman fanfare has been used with a brief shot of the Fox logo.