Many cable systems already distribute the Cable Guide, which has a circulation of almost eight million.

In its early stages, Cable Guide, which is the size of TV Guide, largely carried only tune-in advertising.

The Cable Guide is creating a cable-television version of itself - supported by commercials.

New competiton from Cable Guide and more sophisticated television guides in newspapers have also put pressure on advertising.

"Women and Football," The Cable Guide, November 1989.

Put down Mark M. Edmiston, now chairman and chief executive of Cable Guide, as an exception.

At Cable Guide, TV-Cable Week is considered a how-not-to book.

Cross-promoting products in print and on television may be the Cable Guide's ticket to package-goods advertising.

The Cable Guide is sold to cable operators, which in turn distribute it to their subscribers, and the magazine makes a profit.

The Cable Guide has been out for years, and it has gone from 10 million to under 6 million.