In Britain, Auto Trader has proved one of the most successful publishers in generating money from its online operations.

Auto Trader was a British television series, first shown on the Discovery Channel.

From 1988 all automotive titles were branded Auto Trader.

Without the subsidy of Auto Trader, it would already have gone bust.

Auto Trader has at various times been solely owned by GMG.

Without subsidies from Auto Trader, the Guardian with its puny circulation is simply not a going concern.

Auto Trader has used their own consumer feedback on the site to shape the changes they made.

Auto Trader has had a mobile (WAP) site since 2002.

Auto Trader features the largest selection of used cars and new cars for sale.

The paper is therefore heavily dependent on cross-subsidisation from profitable companies within the group, including Auto Trader.