Alternatively, users can boot with what Apple calls a base set of extensions.

The third and final import/export option is what Apple calls "file sharing."

Just because Apple calls your program "cutting edge" doesn't mean it is.

There is still a heated debate raging over what Apple might call the device.

But they need their own memory bubble, which Apple calls the Classic environment.

The iPhone 4 has what Apple calls a retina display.

Apple calls them "Allow cookies only from sites I am visiting."

Apple officially calls its own standard "FairPlay," but fair it is not.

We don't underestimate the competitiveness of the sports entertainment market in this place called the Big Apple.

"But in the process I'll be struggling to adapt to the new order of things, where Apple calls the shots."