soft launch
soft opening

In other words, this might have been a good project for a "soft launch."

It also means companies are allowed to make last minute changes to the product after the soft launch.

So consider this what they call a "soft launch" in the restaurant trade.

The website kicked off with a soft launch in May.

We are very excited by this opportunity and aim to soft launch the product at Totepool.com over the coming months.

St George, his home town, will be the scene of the soft launch on Saturday.

In a sense, this could be viewed as a "soft launch" of the access negotiations.

For the period prior to the 'soft launch' invoice, we have left them at the lower rate.

Brokers and physical merchants say they are happy with the feedback since the soft launch.

"Since its soft launch last week, traffic to our new Web site has jumped more than 55 percent.

• A soft launch of this extraction service was done on March 4.

Key said the group would start marketing the product more heavily in the second quarter after a relatively soft launch.

This week will see the first of several stages of its "soft launch."

The networking site was released to students and graduates in early 2010 with a series of soft launches.

Its arrival was described as a "soft launch" by an assembly spokeswoman.

When implementing a soft launch strategy, a company releases a product with little or no marketing.

Six days later, they went into a "soft launch" of their alt-rock format.

The game, which had a soft launch three weeks ago, has already attracted over a half-million players with no marketing.

The R-12 was deployed at both soft launch pads and hard silos.

The attraction opened for "soft launch" previews starting in December 2007.

The first issue appeared in early 2015 with two "soft launch" issues used for testing in the classroom.

This looks like a 'soft launch' with the company perhaps hoping to limit the volume of orders initially.

It's the ultimate soft launch, and saved Brown from hours of mind- numbing meetings.

We said this was going to be a soft launch and this is exactly what we got.

Cleveland, Ohio (soft launch only limited number of departments are available)