publicity stunt
PR stunt

The project never saw the light of day and was probably a publicity stunt.

She's making such a big deal about this it's almost a publicity stunt.

This may have been little more than a publicity stunt.

This whole thing could be a publicity stunt for you.

Off the record, they say, it could have been a publicity stunt gone wrong.

But the hundred miles felt like a publicity stunt, not a real race.

Bill - 9 hours ago Sounds like a publicity stunt to me.

Some think the day for his sort of publicity stunt is past.

But what begins as a publicity stunt will turn into a fight for her life.

It was the first such publicity stunt of its kind.