Gingrich has run an unorthodox campaign, signing books at events and talking about topics ranging from the economy to brain research and lunar mining.

Goss ran an unorthodox campaign, limiting individual contributions to his campaign to $300 and refusing to run television commercials.

Some lives had been terminated, others changed irrevocably, but in the balance, Bolan felt good about the outcome of his unorthodox campaign.

Goldsmith lost his deposit, but his unorthodox campaign succeeded in attracting the media's attention, and highlighted the issues.

Now the soft-drink giant says it intends to make one of the commercials from that unorthodox campaign the centerpiece of its winter marketing plans.

Ross Perot has begun to step up his unorthodox campaign for the Presidency, buying more television time for advertisements and contemplating some traditional campaign appearances.

From the start, it has been an unorthodox campaign, which seems to suit the Clinton-administration attorney general just fine.

Mr. Perot's unorthodox campaign has stirred interest across the state and generated enthusiasm in Hollywood, where his support spans the spectrum of the entertainment industry.

In many ways Ross Perot's eagerly anticipated news conference today was a microcosm of his unorthodox campaign.

But some party elders wonder whether his unorthodox Presidential campaign will surprise them.