In late 1974, the Federal Trade Commission considered banning television commercials which promoted cereal box prizes as a means of selling cereal.

Public television shouldn't attract viewers "by coming up with the things that sell cereal," Mr. Hanley said.

Kellogg's has spent millions building a presence on the World Wide Web-a fascinating way to sell cereal.

Kellogg has been selling cereal in Europe since 1922.

Mr. Lovell would not say how much cereal the company was selling in the region or give other details of Kellogg's sales or marketing strategy.

He also sells cereal, along with a typical station menu of coffee, gum, crackers, bagels and pastries.

It sold bulk flour and cereal as well as pricey prepared fare, organic produce and bath soaps.

"Kellogg sells cereal, and some people in the Pentagon buy it," he said.

I found a stand there selling cereal, juice and milk, which I stashed in our room refrigerator for breakfast.

We don't have to try to sell cereal to both boys and girls.